Course curriculum

  • 1

    Module 1: Introduction to Ontario Beverage Alcohol Market

    • Course Overview

    • Introduction to Beverage Alcohol - Ontario Market

    • Video: Training Education

    • Introduction to Beverage Alcohol - Ontario Market

    • Video: Romance

    • Video: Proud

    • Quiz 1 - Module 1
  • 2

    Module 2: Category Descriptions and Product Knowledge

    • Categories and Career Pathways

    • Video: Sasha

    • Categories and Career Pathways

    • Video: Ted

    • Quiz 2 - Module 2

  • 3

    Module 3: Sales Strategy for the LCBO

    • Section 3A Selling to the LCBO - Head Office Level

    • Video: Cynthia

    • Section 3B Selling to the LCBO - Store Level

    • Video: OP vs. LCBO

    • Section 3B Selling to the LCBO - Store Level

    • Video: Intro

    • Section 3B Selling to the LCBO - Store Level

    • Video: Store Hierarchy

    • Section 3B Selling to the LCBO - Store Level

    • Video: Prep

    • Section 3B Selling to the LCBO - Store Level

    • Video: CRM Tools

    • Section 3B Selling to the LCBO - Store Level

    • Video: Promotions

    • Section 3B Selling to the LCBO - Store Level

    • Video: Tastings

    • Section 3B Selling to the LCBO - Store Level

    • Video: In-Store Impact

    • Section 3B Selling to the LCBO - Store Level

    • Video: Relationships

    • Section 3B Selling to the LCBO - Store Level

    • Video: Time Management

    • Section 3B Selling to the LCBO - Store Level

    • Video: Rep Challenges Objections

    • Section 3B Selling to the LCBO - Store Level

    • Video: Recco

    • Section 3B Selling to the LCBO - Store Level

    • Quiz 3 - LCBO Modules
  • 4

    Module 4: Sales Strategies for Restaurants/Licensees

    • The Licensee Landscape

    • Video: Anne

    • The Meeting

    • Video: Matt

    • The Long-term

    • Video: Stephanie

    • Quiz! Multiple choice questions on Module 4.
  • 5

    Module 5: Sales Strategies for Wholesale Environments

    • Sales Strategies for Wholesale Environments

    • Video: LCBO Beverage Alcohol Marketplace Modernization Presentation

    • Video: AGCO Beverage Alcohol Retail Expansion Presentation

    • Quiz! Multiple choice questions on Module 5.
  • 6

    Final Assignment

    • Create a Sales Pitch! Part 1

    • Create a Sales Pitch! Part 2